Featured Brand: Machete


Jennifer J. Matchett, Designer 

Machete

Atlanta, Georgia

@shopmachete

                                            

What did you want to be when you grew up? 

An astronaut, I think. Until I met one of my best friends around 1997. He introduced me to Vogue & Bazaar when I was only into Seventeen & YM.

When and what was the moment that prompted you to start your own brand? 

I starting making hoops earrings and when I realized I wanted to expand on palates and other accessories, I started Machete.                       

Describe what makes your collection unique, whether it be materials or approach.

There are a few questions that I ask myself when I am creating- What kind of materials and what kind of process can we use to ensure this is sustainable? How can I make this the best quality- to ensure thie pieces last but also make it affordable. How to be minimal but not boring.

What is the best piece of advice you’ve ever received?

I think the most common is “work hard & be nice to people.” It pays off just in maintianing my personal sanity. I get so many emails about “how can I be so cruel to tortoise’s”, but we dont actually use anything from a tortoise- and we are sustainable and use enviromentally friendly materials (italian acetate) and practices- so we actually help!

What is your favourite creative outlet to get the juices flowing?

Always when I’m working out- which I have actually been neglecting lately. During yoga too, which seems counter productive. I also like to go to a hotel for a few days when my ideas are overflowing so I can relax and narrow things down. We have a large family and alone time is not something that comes easily.

Can you tell us about your workplace?

We have a very small- maybe 500 sq ft studio next door to my son’s school. The location and simplicity of the space is what drew me in. This is where I do most of my designing, storing & shipping. We are quickly growing out of it so we may be moving into a new space next year.

How has your business evolved since you started?

We went from one pair of earrings in March of this year to an entire collection and cult following by mid-summer. It has evolved so quickly that we are trying to reevaluate our goals and vision for 2018.

How does your location factor into your work?

It is easily accessible. That is about it.

Do you have any hidden talents?

I can bake French macarons and fall asleep anywhere.