Featured Brand: Lauren Ytterbom

Lauren Ytterbom Ceramics


St. Augustine, FL


What did you want to be when you grew up?

A marine biologist. 

When and what was the moment that prompted you to start your own brand?

I started doing ceramics while I was getting my Masters at NYU. I fell in love with throwing and it became my creative outlet while I was working as a Creative Arts Therapist in New York City. It wasn’t until 2016, when my husband and I were living in Gothenburg, Sweden that my direction truly shifted towards ceramics as a career path. I was very motivated by the energy of the city and myriad of ceramicists and independent designers. During that year, I spent some time in Copenhagen, and had the opportunity to work under Eric Landon, of Tortus. I met a really great handful of artists and I think it was encouraging moments and conversations I took away from that experience that gave me the final push to just go for it.

Describe what makes your collection unique, whether it be materials or approach.

I don’t limit myself to one type of clay body or material. I continue to stay fresh by working in porcelain, stoneware, speckled stoneware, etc. As soon as I start to feel too comfortable with one particular clay or glaze combination, that’s an indication that it’s time to switch things up and continue to evolve my work. I also love to incorporate different materials into my pieces- like wood, leather and recycled fabric. It’s something that I see myself doing even more as my brand grows.

What is the best piece of advice you’ve ever received?

Allow yourself to say, “no “to projects. It’s always better to focus on quality work rather than stretching yourself too thin. Be kind and give back.

What is your favourite creative outlet to get the juices flowing?

My favorite outlet is definitely music. Nothing moves me like music.

Running and being in nature also fills me with new creative energy. 

Can you tell us about your workspace? 

I have a small, 250 sq ft private studio. Its bright, clean and airy. 

How does your location factor into your work?

My daughter is 18 months, so the location of my workplace is everything right now. It’s a luxury to be able to walk out of my door and step into my studio space but it can be challenging too. It’s all about finding that balance between work and family time.

Do you have any hidden talents?

Writing. I guess I’m sort of a closet poet. I love creative writing, poetry and literature. It has always been my academic strength and something that few people know about me, even some of my closest friends!

Make sure check out Lauren's ceramics here at Obscura